A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post “viral content” to get tons of traffic overnight. They actually believe that if you just pump social media traffic to your target website, a large chunk of those people will buy whatever it is that you are selling.
They put this strategy into action – and fail miserably!
The simple truth is: Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media. Screw up this metaphor or remain clueless to it, and you’ll continue to struggle.
Maybe you’re selling services, maybe you’re selling an event, or maybe you are selling products, it doesn’t matter. Once you know the metaphor (and you’re willing to put the time in) your success is practically guaranteed.
This video course will tell you what this metaphor is and how to make the most of it, plus proven strategies to fine tune and run effective campaigns, as well as how to repurpose and share your content automatically.
All in an easy to follow, jargon-free format.
What you will learn:
- How to leverage the power of social media
- Why you need to integrate social media marketing with your list marketing efforts
- Ways to legally use other people’s content to boost your marketing efforts
- How to avoid the mistakes and pitfalls that condemn most social media marketing efforts to failure
- How to save a ton of time and frustration by doing niche research properly
- And much more besides!
Who this course is for:
Business owners, both online and offline who want to get more exposure and business from their social media campaigns.
A working knowledge of major social media platforms such as Facebook, Twitter, YouTube, Pinterest etc.
An overview of what’s to come. How to integrate social media marketing with other, existing marketing strategies for maximum effectiveness.
Section 1: What Social Media Marketing Is and What It Isn’t
In this section we cover some of the misconceptions surrounding Social Media Marketing (SMM). We define SMM, and talk about how to use content in a strategic way by building a relationship with your followers. This section also covers managing your expectations (SMM is not a panacea for all your marketing ills) and how you can use SMM to build your brand.
Section 2: 8 Reasons Why You Need to Do Social Media Marketing
If you are in any way, shape or form unclear as to the value of social media marketing, here are just 8 reasons why it needs to be part of your comprehensive online marketing plan.
Section 3: You Need to Modify Your Social Media Marketing Campaign Based on Your Online Business Type.
Believe it or not there is no such thing as a one-size-fits-all SMM campaign. Different businesses require different strategies. Different strategies require different types of content. This section will help you to design a SMM strategy that is unique to your business.
Section 4: The Classic Way to do Social Media Marketing and Why It’s a Waste of Time
If you’ve tried SMM in the past and failed miserably, chances are you’ve fallen into one or more of the classic traps we talk about in this section. If you haven’t tried SMM, then this section will give you invaluable knowledge about what NOT to do – thereby saving you lots of time and a ton of money.
Section 5: 10 Steps to Faster and Easier Modern Social Media Marketing
In this section, we’re going to give you an overview of the 10 Steps we’ll teach you in this training. This training is a product of many failed experiments – so we know it works. This sections sets you up for the sections that will follow.
Section 6: How to do Niche research and Targeting the Right Way
The key to success with SMM is to identify your business’ target audience. Sadly, most marketers don’t even bother with this – and they wonder why they fail. Unless you get your information in front of the right eyeballs, you might as well be talking to yourself in a darkened room. This section will give you the lowdown on how to do this research the right way.
Section 7: Content Curation: Your Secret Social Media Marketing Weapon
Content curation is all about picking other people’s content and sharing those materials on your social media accounts. This creates a win-win situation. Since you’re sharing links and descriptions of such content, the creator of that content gets free traffic. You, on the other hand, get to build up your credibility because people are rewarded for following your accounts with highly targeted, highly specific, value added content. This section will show you how to cut through all the junk so that you only share the best of other people’s content.
Section 8: Reverse Engineer Your Competitors’ Top Content
This section follows on from the previous section and will show you how to identify successful curated pieces of content and create original versions of them.
Section 9: Fine Tue Your Payload Content
As you go along, you’ll find that some of your social media posts do better than others; likewise, some of your curated content will do better than your own. This section will help you to fine tune things so that more of your content is is a hit with your followers. It will also show you how to break successful content down to a formula that you can use to create a template to work to and ensure you create consistently good content time after time.
Section 10: Market Your List Right
Your mailing list is your most important business asset, yet so many people either neglect it by not mailing often enough, or abuse it by bombarding list members with spam. In this section we’ll show you how to do list marketing the right way so that it works hand in glove with your SMM efforts. This will not only help you to get more list subscribers, but it will also help you to turn subscribers into buyers.
Section 11: Unlock the Power of Repurposed Content
Once you’ve created a piece of content and posted it on one social media platform, you may think that’s the end of the matter – but it doesn’t have to be. In fact, you can use the same content over and over again in different guises. This chapter will show you how to adapt and repurpose your content for different platforms to maximize ROI and help to spread the word about your business and its products and services much wider without putting in too much effort or breaking the bank.
Section 12: Use Automatic Content Sharing
Computers were invented to help do repetitive tasks so that people could get on with other things. Seeing as SMM is all about computers it makes sense to use the one on your desk, in your phone, or on your media platform to do all the hard work for you. This section shows you how. It specifically covers Facebook and Twitter, but the techniques can easily be adapted for other platforms, too.
Section 13: Scale Up Your Targeting
After you’ve been doing effective SMM for a while, you’ll begin to notice how your content begins to appeal to more specific followers than to others. If you’ve followed the program so far, those people should be your target market. This section will show you how to better identify them and create the sort of content they’ll both like and share.
Section 14: Sell to Your List Differently
By this point, if you’ve been following the steps outlined so far, you’ll have turned social media traffic into list members. You’ll have managed to do something the vast majority of social media marketers cannot do or, worse yet, don’t even think about doing. It’s quite an accomplishment. Unfortunately, even at this point, it’s still too easy to drop the ball. If you want to get maximum results from your mailing list, you have to sell your list differently. We’ll cover how to do that in this section so that you’ll be a cut above those marketers who just do the same old, same old.
Section 15: Reinvest Your Profits the Right Way
If you have already mastered your niche to the point that you’re making automatic income month after month, you can apply the same system to other niches that are closely related to the one you’re in. This is how you scale up your business. Instead of just one stream of cash, you build many different streams of cash based on the system that you mastered. In this section we’ll show you how to do just that, so you can maximize your investment instead of simply pouring your profits down the drain.
In this final section we’ll wrap things up and give you some tips to help take your SMM marketing efforts to the next level.
About the Instructors
The Training 4 Your Business Team
Professional Business Trainers