Description
This course is about Direct Response copywriting – the skill of putting words on paper (or on screen, like this) that SELL.
Now, I’m not going to gently introduce you to copywriting in this course … I’m assuming you know what it is, and you’ve at least tried writing some sales copy.
If you’re a complete newbie to sales copy, then what I’m going to talk you through here may be a little advanced. BUT – if you’re really serious about succeeding and become a master copywriter, you’ll read every word on this page.
Because I’ve discovered easy to implement ways that can turn poor copy into powerhouse copy.
What you will learn:
- How to benefit and profit more in your business and more specifically your website with copywriting
- The most powerful ways that copywriting can increase your sales.
- Credibility – and how the more you establish it with a reader, the more likely you are to make a sale
- Why the language used in your copy is critically important
- How to make your copy interesting and conversational in nature
- Why bulleted lists are a very important part of your sales letter
- And much more besides!
Who this course is for:
Aspiring copywriters; Business owners, both online and offline who want to improve their marketing and advertising copy.
Requirements
A good grasp of English to High School standard.
Course Breakdown
Section 1
In this section I’ll introduce you to how to start getting more response from your copy.
Section 2
Here’s a tactic that may amaze you – a very quick and simple change that can be easily worth hundreds of thousands in extra sales.
Section 3
In this section we’ll talk about something so fundamental to making sales, it’s often overlooked. Very important.
Section 4
Here we’ll talk through how to easily increase the response percentage of your web page by several times.
Section 5
In this section I’ll talk you through an element of your copy that can literally make or break your business.
Section 6
Here we’ll talk through how to discover the right ‘tone’ for your copy. Often overlooked.
Section 7
In this section I’ll show you a dramatic short cut for becoming a master copywriter in record time.
Section 8
Here I’ll reveal how to answer the questions of your readers… before they ask them!
Section 9
In this section I’ll show you how to make sure your copy actually gets READ.
Section 10
Discover a dead simple tactic that can dramatically increase response.
Section 11
In this section I’ll show you a simple tactic that instantly makes your copy a LOT more readable.
Section 12
Here you’ll discover the copywriting trap most people fall into, and how you can avoid it.
About the Instructor
Louis McDade
Professional Copywriter
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