Let’s face it: Blogging successfully takes some hard work. You have to write quality content every week and generate new ideas for blog posts. You also need to be involved in email and social media campaigns.
There are times in the lives of most bloggers when they have to ask themselves: “are my efforts paying off?” They don’t know if they should keep it up and write more, step up their promotional efforts, or pack it in altogether.
If you find yourself in this position, you’ve come to the right place. This course is going to help you take your blog and your blog marketing to the next level. You’ll get some great advice to help you streamline content creation, ramp up content marketing, engage visitors, and close the deal with potential clients.
What you will learn:
- How to identify your ideal blog reader
- Ways of coming up with ideas for new content
- How to monetize your blog for maximum profitability
- Why social media and your blog were made for each other
- How to build a following for your blog so people begin to see you as the go-to guy or gal in your niche
- And much more besides!
Who this course is for:
- Marketers and marketing consultants
- Business owners who want to expand their online presence.
A working knowledge of WordPress or another blogging platform.
Section 1: Introduction
An overview of what’s to come, and why it’s wrong to quit – even if you’re finding it hard going.
Section 2: Identify Your Ideal Blog Reader
Who is your ideal blog reader? This section shows you how to use market segmentation to identify your ideal customer and to take your blog marketing to the next level.
Section 3: How to Win Customers and Get More Business.
If your blog posts all sound like a sales pitch, you’ll have a hard time finding loyal readers. This section will give you six steps to take that practically guarantee your readers will keep coming back for more.
Section 4: Streamlining Content Creation
Struggling to come up with ideas for interesting blog posts? You won’t be after you’ve seen this information-packed section.
Section 5: Creating a Must-Read Blog
If you want to create a ‘must-read’ blog, make it stand for something.
There are 8 major focus points for making yourself an authority, and this section explains them all. It doesn’t matter what niche you’re in, these rules are used by the most successful blogs right across the Internet.
Section 6: Take Your Blog to the Next Level
When it comes to blog marketing the best way to take your blog to the next level is to …
You’ll kick yourself when you see the simple secret in this section.
Section 7: Visual Content is a Must
If you want to truly grow your blog marketing efforts, visual content is a must. This section takes a look at how to introduce visual content in your blog marketing strategy.
Section 8: Integrated Blog Marketing
How integrated is your blog marketing? Do your Facebook posts support your opt-in? Do your blog posts support your downloadable content? To achieve maximum success, it’s important that your blog marketing efforts are integrated.
Section 9: Adding Webinars and Online Seminars
Webinars and online seminars are a goldmine! This section shows how you can add them to your marketing mix.
Section 10: Is Mobile Blog Marketing for You?
As more and more people are using their smartphones to access information, it’s likely your audience may be reading your blog on their phones. This section shows you how to keep them reading.
Section 11: The Role of Social Media in Blog Marketing.
For many blog marketers social media can be overwhelming. It won’t be for you after you’ve seen this information-packed section.
Section 12: Monetizing Your Blog
Using your blog to bring in more business and boost your bottom line is the goal of most blog marketers. This section gives you the lowdown on all the different methods available.
Section 13: Advanced Monetization Techniques
This section gives you the lowdown on how some of the top bloggers online sky-rocket their profits.
Section 14: How to Re-purpose and Optimize Existing Content.
If you’ve been blogging for any length of time, you’ve probably got enough material to fill a library. This section shows you how to turn it into brand new content to keep your blog visitors interested.
Section 15: Scaling Up
Once you’ve started to gain traffic and the money starts flowing in, what can you do to scale your business and speed things up? This section explains all.
Section 16: How to Keep Your Readers Coming Back Time and Time Again
Repeat visitors equals repeat business. This section explains how to build a following.
Section 17: Mixed Bag & Conclusion
There’s lots information about blog marketing that, though important, didn’t really warrant a section of it’s own. All the info is here.
About the Instructor
Shaun Pearce is an entrepreneur, writer and film maker specializing in training and marketing videos.