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Using Social Media to Promote Your Business

It goes without saying that when you’re in business, you want to make money. Most businesses achieve this by selling a particular product or service. However, to sell that product or service you need to alert the general public. A customer cannot buy your product or a service if they do not know it exists. This is why, as a business owner, you need to advertise your business.

When many business owners hear the word “advertising” they get a nasty feeling in the pit of their stomachs. Often this is due poor experiences in the past where a great deal of money has been spent with very little (if anything) to show for it.

As a business owner you want to make money, not throw it down the drain, right? Unfortunately, if you believe that all forms of advertising cost money, you are sadly mistaken. Believe it or not there are ways to promote your business and the products or services that you sell without having to spend any money at all.

One of the ways that you can promote your online business, without having to spend any money (although it does take time), is by using something that is readily available online. That thing is social media. A large number of internet users, in fact millions of them, belong to at least one social networking website.

We’re talking about social media sites like Facebook, Twitter, Instagram and Linked-In as well as forum sites like Mumsnet and local business forums.

When it comes to social media, many people think of online friendships or online relationships. But did you know that social networking is also used for businesses? In fact, that was originally how it all got started. If you are a small business owner, especially one that operates an online business, there are ways you can use social networking sites to your advantage.

One is by offering advice and solutions to problems. People are often posting stuff on social media moaning about how they can’t find this, or can’t do that. If you can provide a solution (or point people in the right direction) they will listen. Obviously, you want the solution to be something your business does or sells, but you have to be subtle. If everything you post on social media is a blatant sales pitch you’ll find your posts either get ignored or get taken down by moderators.

The key is to give lots of information away for free on social media so that readers begin to regard you as an expert. When you combine this with links to your website, you make it easy for readers to find your business. Curiosity and a desire to learn more will do the rest.

By joining a social media site, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. Who knows, but that interest generated could turn into sales; thus making your social networking experience more than worth it.

The only problem is…

Most people do social media marketing the wrong way. To get ahead of the curve, check out our video-based Social Media Master Class. Here’s the link: https://training4yourbusiness.com/product/social-media-master-class/

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Effective Time Management Gets More From Your Day

Let’s face it: There are only 24 hours in a day. You spend 8 of those house sleeping, which leaves 16 hours to do everything else – working, relaxing, eating, commuting, spending quality time with friends and loved ones etc. With all that in mind: Do you ever feel as though you don’t have enough waking hours in the day?

If so you’re not alone. This is a fairly typical feeling for just about everyone, and it can cause a lot of stress. If you’re like most people, you probably have a lot to juggle. Trying to balance a full-time job with a busy family life can leave you feeling overwhelmed. There are lots of ways to make life easier, and one is finding a way manage your time better. When you consider all the benefits of time management programmes, it seems clear that adopting one can make a significant difference to your life.

It’s a sad fact but most of us really aren’t in control of our own lives. We work for someone else, during the hours they insist on, we enrol our children in so many extracurricular activities that we end up with no time left for ourselves. One of the benefits of effective time management is finding enough time to enjoy your own pastimes.

Believe it or not, it usually takes the average adult about 5 years to find that they’ve had enough of all the stress and trouble of not getting the work done on time, the kids to school on time and all those other family activities they have been wanting to do for so long. Time management is the answer to most of these problems and almost anyone can find a way to have a little more time to do more things and enjoy life a whole lot more.

Effective time management is the most important asset you can have these days. Most people know about it, but don’t understand it correctly. More importantly, they fail to understand the basic concepts of time management and implement them in their very busy lives.

Time management is not about doing more things in less time, but about doing the right things at the right time in the right way. Exactly what you do is, of course, going to depend on your personal circumstances; however, there are a few simple steps that anyone can take to manage time in a better way.

The first step towards effective time management, is to set clear goals and expectations. Most of us have a vague idea of the things we want in our lives. These may include where we want our career to go and how we see our personal life in a few years time. Without clearly defined goals, however, it can be hard to keep them in sight. So it’s a good idea to write down your goals and set a period for achieving them. Try and evaluate, realistically, how much time you’ve got to reach your goal; then plan how you intend to achieve it. This gives you a deadline and will keep you much more focused and driven. The benefits of time management can certainly include charting your own destiny!

Planning in this way will also allow you to “see” time and decide how to use it. You will then know how much time you want to allocate to any task, and you will have the ability to keep an eye on your advancement as you go along, taking more time if needed or delaying the goal if you decide it will take more time.

Prioritizing is the another important aspect to time management. You need to understand how to create an importance level and assign it to all the things in your life. One important point to remember here is that prioritizing does not mean just doing what is important and leaving out the rest; rather it is doing what is important first and then proceeding with the rest later.

Scheduling binds your prioritized tasks and goals in a time frame so you can manage your time effectively. A carefully thought out schedule motivates you to complete your tasks on time and limits procrastination.

Being in control of your own time is essential for success. You can start changing your life and your future today by looking at how you spend your time now, and what you need to be spending it on to get exactly what you want. Once you make those changes, the sky is the limit in terms of what you can accomplish.

If you’re having difficulty managing time effectively, our video-based training course Time Management Made Simple can provide a solution. You can find out all about it here: https://training4yourbusiness.com/product/time-management-made-simple/

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Copywriting: A skill every businessperson should have.

Copywriting is one of the most useful skills you can acquire in business; it’s often described as “salesmanship in print”. In other words: It’s a way of putting a creative message in front of a customer. The skill of copywriting has been around for centuries, and really boomed with rising literacy rates in the 1800’s. While advertising from back in those days tended to be quite “wordy” and probably wouldn’t work very well today, it’s not necessary to reinvent the wheel every time you want to write copy. In this post we will be focussing specifically on sales letter writing because this could have the greatest impact for you, especially if you decide to do SEO copywriting.

When you write sales copy, the main idea is to have a positive effect on the readers. Usually this means creating a desire for a certain product because your readers will want to gain the benefit from owning or using it. When you are writing to a customer, there has to be an involvement between the customer and you (the seller). You must make sure that you explain the benefits the customer will gain from making a purchase.

A way of doing this when it comes to SEO copywriting, is to make your website one large online sales letter. This will engage the consumer and give you the opportunity to fully explain how purchasing your product or using your service will be of benefit to them. You have to strike a balance here, though. Too long and wordy, and the customer will get bored (just like “overselling” in person); too short and you won’t get your message across effectively.

With the number of advertisements out there today, consumers will not respond to your ad unless it is something that specifically interests them. This is why it is more important than ever to have a clear focus when you are writing your copy.

If you are the seller, the key to success is to put yourself in the consumers’ shoes. This can be achieved by doing extensive research and studying what goes through the mind of that particular consumer. Each niche or group of people will be different in regard to what will motivate them to do certain things. By doing thorough research, you will have a better idea of where you need to go with the message you are trying to convey to your target audience.

Correct structure is a must!

Within a sales letter, there are three main components that will make a difference as to whether your copy gets read or not. The first component is the headline. You must grab your prospects’ attention right away, otherwise they won’t stick around long enough to read the rest of the copy.

The second component of a sales letter is the offer. Here, you must be explicit and offer the prospect what he or she wants now. There must be a strong and compelling “call to action”; something to entice the prospect into taking action when they have completed reading the letter.

The final component of a sales letter is the PS. After the headline, this is the second most read portion of a sales letter. Treat this component as an extra incentive to motivate your prospects into taking advantage of the offer you presented in the main body of the text. You want them to take action right away.

When you are writing a sales letter, take each particular step in order. Don’t sit down and just write a sales letter completely through in one go. Instead, concentrate on one step at a time. Start with the offer, then the PS and finally the headline. In fact, write several different headlines and test which one works best. By following these copywriting procedures, and practising and honing your work, you will set yourself up for great success.

If you do not have a great deal of experience with copywriting, you might want to check out our video-based training course Copywriting 101. You can find out all about it here: https://training4yourbusiness.com/product/copywriting-101/