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The Future of Retail

What does the future of retail look like? Most experts agree that retail shopping is currently undergoing massive changes driven by both Covid and growths in technology. Retailing has changed little in millennia. Up until recently, if you wanted to buy something you had to (physically) go to where the item was being sold, pay cash for it, and then take it away with you.

The growth of mail order in the nineteenth century started to erode the first condition, the advent of credit cards in the mid-twentieth  did away with the second condition, and big online retailers sounded the death knell for the last condition. Now though, the pace of change is picking up. In years to come the distinction between web-based retail and bricks-and mortar retail will blur.

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These are the five greatest advances that will influence your shopping experience

Progressively retailers are utilizing guides to improve in-store encounters while at the same time spanning your physical and online encounters Beacons are little remote gadgets that send a constant radio sign. the sign ID is identified by advanced mobile phones They send the ID to a cloud worker the worker would then be able to push designated content to the gadget Bluetooth Low Energy ble is an innovation behind guides and it gives a gadget area on an extremely miniature level

Down to a solitary slow down path for example. This implies that in the event that you have selected in retailers will actually want to accumulate information on your developments, yet in addition have the option to push content to your gadget. Let’s assume you’re strolling past your number one retail chain and they’re having a deal with a guide close by your telephone could make you aware of the deal.

According to a retailer’s viewpoint the information assortment part of signals is seemingly more significant in deals They will actually want to utilize the data to more readily fragment clients and publicize as needs be Stores like Macy’s and Barneys have effectively sent guides Retailers are presently not content to distinguish us through swipe of a steadfastness card at the retail location They need to recognize us when we enter the store. The iPhone X has assisted with normalizing facial acknowledgment and utilizing this innovation Retailers expect to give a modified encounter. The innovation, which utilizes more than 16,000 reference focuses all over, was initially intended to help security and occasions and worldwide air terminals by utilizing facial acknowledgment

Frameworks retail staff will realize what sort of items you purchase and what your normal spend is, so they can give more love to higher spenders They’ll have the option to utilize programming that peruses feeling to recognize when you are disappointed and tell staff to react obviously.

The staff that do react may not be your normal human representatives meet your new robot shopping aide Hello, I am Oshbot, what are you searching for now? Robot associate innovation as of now exists and can welcome you in various dialects They have inherent 3d scanners with picture acknowledgment programming to distinguish things and explore the store to direct you to the item If you have an out-of-the-container question that is past the robot and it can begin a video meeting with a human

The robots are not restricted to client communication and will likewise move into the inventory network which robot said check stock Find estimating blunders and things have been this spot These robots are adequately shrewd to explore existing stores and move around clients The information these robots accumulate is ordered and investigated to give improvement suggestions Traditional mirrors are out and brilliant showcases are in. Utilizing man-made brainpower, augmented reality and motion acknowledgment innovation the mirrors can superimpose clothing over your on-screen picture.

As a result, the mirror turns into a virtual changing room where you can make total outfits while never stripping down This innovation permits you to see all things even things that are not in stock and attempt and many various mixes To perceive what a similar thing would resemble in an alternate tone

Simply swipe your hand. You can even share your virtual picture via web-based media

So your companions can offer you guidance before you purchase that new coat.

OakLabs has a comparable item for fitting rooms When you stroll into a fitting room the mirror wakes up with every one of the things you have utilizing RFID You can demand different sizes cuts and shadings with the showcase and an alarm is shipped off deals staff to convey the item to you utilizing Big Data the business staff can likewise acquire extra items that different clients ordinarily purchase with those things

Basically this brings the simplicity of internet shopping into the unmistakable universe of retail. Retail locations can utilize this innovation not simply to quantify normal time in the fitting room, yet in addition which things have the most elevated transformation rate.

Get your retail store online now.  Our video-based training course will tell you all you need to know.  Enrol today!

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Copywriting ABCs

Need to think about this insane thing called copywriting? Cool. Continue to peruse to realize why it’s the absolute most significant skill for any business…

This week, I’m returning to our wordsmithing roots to spread out the fundamentals of copywriting. If you’re now a copywriter, odds are you’ve been asked again and again to clarify what it is you do.

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What makes copywriting unique in relation to some other type of writing?

Indeed, more or less, copywriting is the specialty of making words work for the sole reason of selling!

Great words persuade individuals to take action. So, whenever you need to force a potential client to click a button, or call a number, or leave an email address or indeed, BUY something, it depends on the right type of compelling copy…

Essentially, it’s the zest that energizes your whole business. It gets your image out there and is the mystery ingredient to landing your deals.

Copywriting is utilized in different ways — like landing pages, websites, social media, podcasts, mailshots and so on. The objective for copywriting is to increase conversion rates…


Be that as it may, the most ideal sort of copy out there utilizes narrating, makes enthusiastic reverberation, and constructs brand esteem, while directing the possibility through an important purchasing experience. Goodness — and this is especially significant, folks.

Copywriting is altogether different than content composition.

Content composing is without a doubt significant in business, however it zeros in on content mediums, for example, blog entries, YouTube videos, online media and so on.

Copywriting is one-directional and is composed deliberately for a single purpose.

Along these lines, in this post, I’m sharing the A-B-Cs of copywriting to assist you with comprehension the key components that make up the design of any great copy…

Alright, so how about we start with the letter A.

Find out about it!

On the off chance that there’s one thing copywriting needs to do, it’s to command attention. Great copy should snare the peruser’s interest and set up an association long enough to guide them through to the subsequent stage of the purchasing experience. This is generally settled with a solid, convincing feature, headline, or opening line, regardless of whether it be a sales page, email, advertisement, or video script.

You can do this through encouraging a need to discover more, adding scarcity, or inciting a desire for a specific advantage related to your offer.

Alright, so whenever you’ve snared them in, you can continue to the letter B.

Consider this — the main inquiry on your peruser’s brain will consistently be — “How might this benefit me?”

When it comes to great copywriting (and truly selling overall) more often than not what you’re selling doesn’t matter.


Correct, I said it.

Furthermore, this is what I mean by that last statement. Individuals don’t buy the WHAT…

They purchase the WHY.

They’re far more inspired by the value, instead of the particular item. What’s more, you need to ensure you’re zeroing in on the BIG PROMISE you offer.

Numerous organizations get this one wrong.

In copywriting, highlights are verifiable explanations about your product or service.

Features are WHAT your product does. Benefits are the reason WHY somebody should buy it.

See the distinction?

Okay now that carries us to the letter C.

Regardless of how convincing you are with your copywriting, none of it makes a difference except if you have a solid source of inspiration.

You ought to have one clear and succinct source of inspiration and it mustn’t leave any space for disarray on what to do straightaway – and that is to visit, call, click, provide information or purchase.

Furthermore, don’t be hesitant.

Studies have shown that individuals fail to remember data at a disturbing pace except if there is reiteration. So in case you’re working with a more extended deals page, email, content, or advertisement… make certain to repeat your message and reiterate the benefits on more than one occasion!

Okay group, the writing is on the wall — the ABCs to copywriting!

Consideration, Big Promise, and Call To Action.

To learn the basics about copywriting FAST – enrol in our course Copywriting 101 now.

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5 Simple Time Management Tips

Let’s be honest, life today is pretty hectic. You only have 24 hours in a day and and you need to use each one of them wisely if you want to accomplish all your tasks and goals. When it comes to you your work, the old saying is as true today as it’s always been: Time is money. With that in mind, time management is one of the most important skills you can cultivate.

Turbocharge your time management skills with the helpful techniques and tools you’ll discover in our video-based course.

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Recent research has discovered that a whopping 80% of the average working day is spent on activities that generate little or no value. This shows that most people are not good at time management. The consequences can be far-reaching, ranging from lowered productivity to burnout.

Why is working time management important?

First of all it improves efficiency and work performance. This makes it easy to organize work and smartly manage tasks. When you do that, you reduce stress and the associated risk of health issues (like high blood pressure and heart attacks) and help to prevent burnout.

When you’re less stressed at work, it makes it easier to maintain healthy relationships with your family and friends. Effective time management also helps to maintain a work-life balance. How you manage your time at work and what effects it brings translates into your well-being, happiness, and success in your personal life.

To help you manage the time and make the most out of every day, here’s a list of the most powerful and proven time management tips.

1. Examine how you spend your time.
The first thing you should do to become better at time management is to see how you’re spending your time. That way you will know what’s taking up the most time, what you’re wasting time on, and how much time you dedicate to each task you’re working on.

You can do it either manually or by using time tracking software. When you understand where your time goes, you can use this knowledge as a basis for taking further steps.

2. Write everything down.
Years ago, I used to work with this guy who carried a little notebook and pen around with him all the time. If you asked him to do something, he would immediately write it down in. I once asked him why he did this. He replied: “because my pen has got a better memory than I do.”

It’s easy to forget stuff if you don’t make a conscious decision to remember it. During a hectic working day when so much is vying for your attention, it’s easy to get distracted and have things slip your mind. When you write things down you can easy refer to it later. You’ll be better able to capture your thoughts and get into a systematic process of completing the task at hand.

Additionally, writing things down helps to clear your mind, organize ideas, and get focused on work. It’s the basis of good time management.

3. Get your priorities in order.
Some tasks are more important than others. The nucleus of good time management is to manage the things to do in an efficient manner. To do this you must recognize that some things HAVE to be done, but other things can wait.

It’s hard to complete your work if you give every task the same priority. So draw up a To Do list, and list the tasks in order of priority. The method I prefer is the ABCDE Method.

With the ABCDE method: you put an A next to the most important task of the day (the one which MUST be completed today come what may), put a B next to other important tasks, a C next to tasks that would be nice to do but can wait, a D next to tasks that you should delegate, and an E next to unimportant tasks that can be eliminated. Then rewrite your list with your “A” task at the top and the rest in descending order of importance. Check off each task as it’s completed.

Alternatively, you can use project management software like Libre Project or cloud based services like Notion to prioritize and manage your time effectively.

4. Set SMART goals
SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, Time-bound. By using this formula you can determine if your goals are achievable or whether you’re wasting your time pursuing them.

5. Don’t multitask
Some people think that multitasking is a key component of effective time management, but this is wrong. Multitasking is a myth.

You might be able to walk and chew gum at the same time, but neither of those tasks require much input from your brain! Your conscious mind can only give it’s full attention to one task at a time – that’s why it’s so dangerous to drive a car and talk on your phone at the same time. It’s fine to put a task to one side when a more pressing task comes along and go back to the first one later, but don’t try to do two things at once – that’s bad time management, not good.

So if you think that multitasking is good for productivity, you’re wrong. Stop multitasking and focus at one thing at a time.

For more information on Time Management, check out our course Time Management Made Simple.

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People Skills are the Key to Good Management

Regardless of whether you’re the TOP DOG, intern, or brand new manager, knowing exactly how to work with others is a key part of being successful at every job. Luckily, individuals management skills — facilitating success by overseeing and developing your direct reports — can be learned, whether you’re a first-time manager or one that’s more seasoned. And while these skills do generally take time to master, you can make improvements to your people skills starting right now.

What is people management?

People management is a broad topic that covers what it means to develop, organize, problem-solve for, and grow the employee side of the business. These skills range from being able to mediate a personality clash between team members to building a highly effective performance management strategy for a business.

People management is different from performance management in that it extends beyond considerations of employees’ work and instead focuses more broadly on employees’ well-being. While performance management is about the continuing method of setting in addition to evaluating employee development against established targets, men and women management is around enabling employees to be able to remedy problems and have interaction effectively with additional affiliates.

You could build your men and women management skills by looking into making small changes inside your mindset and your own perspective on issues. The management suggestions that follow can help you think about adjustments you may make in your own own process to become a more effective plus successful manager.

Good management starts with listening.

Good listening is associated with good management because it’s something that occurs between the beginning and end of a conversation: being attentive, making eye contact, taking notes, and waiting for the other person to finish before you begin to talk. All these are parts of the listening skill set that you need to practice.

But good listening is essential to the management role, and it starts before you even sit down to talk to an employee. Keys to listening well include keeping an open mind and not jumping to conclusions before or during conversations, according to experts on emotional intelligence.

This means you can’t guess what an employee is thinking, what their problem is, or the solution to their problem – you have to let go of your preconceived notions, and you need to ask them. Even if you think the cause of a problem is obvious, a great manager listens with the intent of understanding since much on the situation since possible; they may just barge within with any treatment. Prep for conferences, but don’t move around in thinking you currently know all of the reactions.

Separate personal troubles from organizational types.

If employees are continuing to have troubles, then you will be able to help cure them. While not all problems are often of the exact same quality. The primary source of office issues often fit into two categories: personal and organizational. These people could manifest the particular similar way whenever discussing to 1 or even perhaps a few of employees, however comprehending the might save you from the disproportionate response. Controlling an organizational problems like a personal you might be like including a bandaid regarding a broken windowpane. Similarly, treating a good individual problem just like a great organizational 1 is normally like redesigning your current kitchen to get the cook.

Understand each and every employee’s purpose.

To be able to communicate with staff and empathize with these, you have to be able to understand what attracts them to their particular role and exactly what happiness they derive coming from their work; i actually. e., their goal. Purpose is a new huge portion of exactly what keeps folks happy at work and what drives them in order to succeed and drive themselves professionally. Understanding why an worker feels attached in order to their role plus why they’re influenced to be a good individual contributor in order to the business can help you as a supervisor realize how to help these people succeed in a method that also benefits the company.

People desire to function about projects exactly where they are going to believe these people could succeed, plus any time they may given typically the particular possiblity to perform just what they are doing finest, they really feel even more associated to their unique function. Pinpointing accurately exactly what a staff desires about their functionality — or specifically why they might conclusion up becoming striving for a deal — allows a person to frame solutions in a strategy in order to staff obtain perspective about their own larger circumstance within the enterprise.

For more information on how to improve your management skills, check out our trainng programme The Knack of Managing and Supervising .

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Are You a Leader or Just a Boss?

While it’s true that every leader is a boss, not every boss is a leader.

What’s the difference? Simple!

A boss is respected and obeyed because of his/her seniority, or perhaps they are the owner of a small business and are respected by their employees only because they’re the ones who hand out the paychecks on payday. Many bosses rely on fear to keep employees in line and demand obedience with a threat of being fired for non compliance.

On the other hand…

A leader is respected and looked up to – not only because of seniority, but also because of they possess qualities of character and ability.

Those who aspire to become leaders must lead by example. Their team must always have a firm belief that the leader will be there during every crisis. Not to fix the blame, but fix the problem. If team members see that their leader does not practice what he/she preaches, that so-called leader will not get any respect. They may be obeyed, but the respect will be missing. Leaders gain this respect by their actions. They look and act with sincerity. There is no mismatch between their words and deeds.

To be a leader, you must display characteristics such as knowledge, planning, anticipation, foresight, action, and perspective. You must take a result oriented approach, respect every team member, earn their respect and act as a friend and mentor. I know this is quite a list, but if you want to become a good leader you’ll need these qualities. This is true not only for national leaders but for people in every leadership position in any organization. Once a person earns the respect of their subordinates, they cease to be just a boss, and become a leader.

If you need help transitioning from boss to leader, check out our comprehensive training course The Knack of Managing and Supervising.

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Beginner’s Guide to Blogging

You may have heard a lot about blogging recently, but what is all the hype about?

Well, what you are reading now is a blog. It’s basically an online journal where you can write about practically anything – although it’s a good idea to keep to a certain theme or topic (known online as a “niche”). This blog is related to online training and the subjects we cover in our courses; that’s our niche, but you can put down, ideas, opinions and practically anything that you to share with the world and get people to read. Blogs come in different styles, formats, and settings depending on the preference of the user. Many blogging sites offer built in features such as hyperlinks, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs. You can even have your own YouTube channel with a video blog or “vlog”.

Alternatively, you can record audio podcasts as MP3 files and post them online. This is called audio blogging.

To get the best from your blog it should contain the following features:

  • A title – this allows you to label your post and differentiate it from other posts. The title also forms part of the blog’s URL, so it’s a good idea to choose a few keywords to go into the title.
  • The body – this is the content of your post and should be broken up into short paragraphs to make it easier to read.
  • Trackback – so that other sites can be linked back to your blog
  • A permanent link – so that every article you write has a unique URL
  • A comments section – this is to allow readers to post comments on your blog.

Unlike, other websites which are made up of numerous individual pages, you only need a couple of templates (aka themes) to effectively run a blog. This makes it easier to create new pages, because templates will already have places for the title, body, category, etc.

If you’re new to blogging this can be especially useful as you can start blogging right away. Most blogging platforms or sites usually have a range of themes or templates to choose from, so you can easily find one that suits the subject of your blog, and makes it eye-catching.

It’s easy to start a blog. You can either host your blog on your own hosting and domain (like we do) or you can host it on a site like or If you choose to host your blog on a site, you automatically become a part of that particular blogging community. You can browse through other bloggers’ pages, and link them back to you own blog. You can also make comments on other members’ blogs, and they can do likewise on yours.

Blogging isn’t just for personal use, either. There are a lot of blogs that follow a theme like: Sports, politics, philosophy, social commentary, etc. These blogs go into a lot of detail about their specific themes. This way, a blog becomes a medium where people can share their knowledge and opinions about a specific theme or topic.

Some bloggers even use their blogs as a way to advertise. For example, some authors advertise their books on their blogs. While other bloggers use their blogs to shed light to current issues, events, news and catastrophes. Politicians and other people in the public eye use their blogs to communicate directly with followers, constituents and fans, bypassing mainstream media.

Blogs also play an important part in education. Professors use blogging to document the lessons that they have discussed and taught. This way, students who have missed classes can easily catch up with their assignments.

A lot of entrepreneurs promote their businesses on their blogs. With millions and millions of people logging onto the internet everyday, blogging has become a lucrative move. Some bloggers run review blogs as an online businesses and promote other people’s merchandise online, taking a commission from each sale gained via the site. Others profit through advertisement – with GoogleAds being the most popular type of advertising.

The most popular blog type by far, though, is the one that takes the form of a personal journal. This is the kind of blog usually used by first time bloggers. These are individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions and so on. They find that blogging offers them a medium in which to express themselves.

Blogs vary in topics, themes, and set-ups They can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of different blogs using these directories. This way it’s possible to get an idea of what these blogging communities are like.

Blogging is popular all over the world. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from on the ‘net. This gives you the option of joining a blogging community that appeals to your interests.

Just search any blogging directory and you’ll get a listing of the blogging sites that are available on any particular topic. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy. Give it a try!

If you want to take your blogging to the next level, check out or video-based training course: Advanced Blogging Techniques:

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Using Social Media to Promote Your Business

It goes without saying that when you’re in business, you want to make money. Most businesses achieve this by selling a particular product or service. However, to sell that product or service you need to alert the general public. A customer cannot buy your product or a service if they do not know it exists. This is why, as a business owner, you need to advertise your business.

When many business owners hear the word “advertising” they get a nasty feeling in the pit of their stomachs. Often this is due poor experiences in the past where a great deal of money has been spent with very little (if anything) to show for it.

As a business owner you want to make money, not throw it down the drain, right? Unfortunately, if you believe that all forms of advertising cost money, you are sadly mistaken. Believe it or not there are ways to promote your business and the products or services that you sell without having to spend any money at all.

One of the ways that you can promote your online business, without having to spend any money (although it does take time), is by using something that is readily available online. That thing is social media. A large number of internet users, in fact millions of them, belong to at least one social networking website.

We’re talking about social media sites like Facebook, Twitter, Instagram and Linked-In as well as forum sites like Mumsnet and local business forums.

When it comes to social media, many people think of online friendships or online relationships. But did you know that social networking is also used for businesses? In fact, that was originally how it all got started. If you are a small business owner, especially one that operates an online business, there are ways you can use social networking sites to your advantage.

One is by offering advice and solutions to problems. People are often posting stuff on social media moaning about how they can’t find this, or can’t do that. If you can provide a solution (or point people in the right direction) they will listen. Obviously, you want the solution to be something your business does or sells, but you have to be subtle. If everything you post on social media is a blatant sales pitch you’ll find your posts either get ignored or get taken down by moderators.

The key is to give lots of information away for free on social media so that readers begin to regard you as an expert. When you combine this with links to your website, you make it easy for readers to find your business. Curiosity and a desire to learn more will do the rest.

By joining a social media site, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. Who knows, but that interest generated could turn into sales; thus making your social networking experience more than worth it.

The only problem is…

Most people do social media marketing the wrong way. To get ahead of the curve, check out our video-based Social Media Master Class. Here’s the link:

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Effective Time Management Gets More From Your Day

Let’s face it: There are only 24 hours in a day. You spend 8 of those house sleeping, which leaves 16 hours to do everything else – working, relaxing, eating, commuting, spending quality time with friends and loved ones etc. With all that in mind: Do you ever feel as though you don’t have enough waking hours in the day?

If so you’re not alone. This is a fairly typical feeling for just about everyone, and it can cause a lot of stress. If you’re like most people, you probably have a lot to juggle. Trying to balance a full-time job with a busy family life can leave you feeling overwhelmed. There are lots of ways to make life easier, and one is finding a way manage your time better. When you consider all the benefits of time management programmes, it seems clear that adopting one can make a significant difference to your life.

It’s a sad fact but most of us really aren’t in control of our own lives. We work for someone else, during the hours they insist on, we enrol our children in so many extracurricular activities that we end up with no time left for ourselves. One of the benefits of effective time management is finding enough time to enjoy your own pastimes.

Believe it or not, it usually takes the average adult about 5 years to find that they’ve had enough of all the stress and trouble of not getting the work done on time, the kids to school on time and all those other family activities they have been wanting to do for so long. Time management is the answer to most of these problems and almost anyone can find a way to have a little more time to do more things and enjoy life a whole lot more.

Effective time management is the most important asset you can have these days. Most people know about it, but don’t understand it correctly. More importantly, they fail to understand the basic concepts of time management and implement them in their very busy lives.

Time management is not about doing more things in less time, but about doing the right things at the right time in the right way. Exactly what you do is, of course, going to depend on your personal circumstances; however, there are a few simple steps that anyone can take to manage time in a better way.

The first step towards effective time management, is to set clear goals and expectations. Most of us have a vague idea of the things we want in our lives. These may include where we want our career to go and how we see our personal life in a few years time. Without clearly defined goals, however, it can be hard to keep them in sight. So it’s a good idea to write down your goals and set a period for achieving them. Try and evaluate, realistically, how much time you’ve got to reach your goal; then plan how you intend to achieve it. This gives you a deadline and will keep you much more focused and driven. The benefits of time management can certainly include charting your own destiny!

Planning in this way will also allow you to “see” time and decide how to use it. You will then know how much time you want to allocate to any task, and you will have the ability to keep an eye on your advancement as you go along, taking more time if needed or delaying the goal if you decide it will take more time.

Prioritizing is the another important aspect to time management. You need to understand how to create an importance level and assign it to all the things in your life. One important point to remember here is that prioritizing does not mean just doing what is important and leaving out the rest; rather it is doing what is important first and then proceeding with the rest later.

Scheduling binds your prioritized tasks and goals in a time frame so you can manage your time effectively. A carefully thought out schedule motivates you to complete your tasks on time and limits procrastination.

Being in control of your own time is essential for success. You can start changing your life and your future today by looking at how you spend your time now, and what you need to be spending it on to get exactly what you want. Once you make those changes, the sky is the limit in terms of what you can accomplish.

If you’re having difficulty managing time effectively, our video-based training course Time Management Made Simple can provide a solution. You can find out all about it here:

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Copywriting: A skill every businessperson should have.

Copywriting is one of the most useful skills you can acquire in business; it’s often described as “salesmanship in print”. In other words: It’s a way of putting a creative message in front of a customer. The skill of copywriting has been around for centuries, and really boomed with rising literacy rates in the 1800’s. While advertising from back in those days tended to be quite “wordy” and probably wouldn’t work very well today, it’s not necessary to reinvent the wheel every time you want to write copy. In this post we will be focussing specifically on sales letter writing because this could have the greatest impact for you, especially if you decide to do SEO copywriting.

When you write sales copy, the main idea is to have a positive effect on the readers. Usually this means creating a desire for a certain product because your readers will want to gain the benefit from owning or using it. When you are writing to a customer, there has to be an involvement between the customer and you (the seller). You must make sure that you explain the benefits the customer will gain from making a purchase.

A way of doing this when it comes to SEO copywriting, is to make your website one large online sales letter. This will engage the consumer and give you the opportunity to fully explain how purchasing your product or using your service will be of benefit to them. You have to strike a balance here, though. Too long and wordy, and the customer will get bored (just like “overselling” in person); too short and you won’t get your message across effectively.

With the number of advertisements out there today, consumers will not respond to your ad unless it is something that specifically interests them. This is why it is more important than ever to have a clear focus when you are writing your copy.

If you are the seller, the key to success is to put yourself in the consumers’ shoes. This can be achieved by doing extensive research and studying what goes through the mind of that particular consumer. Each niche or group of people will be different in regard to what will motivate them to do certain things. By doing thorough research, you will have a better idea of where you need to go with the message you are trying to convey to your target audience.

Correct structure is a must!

Within a sales letter, there are three main components that will make a difference as to whether your copy gets read or not. The first component is the headline. You must grab your prospects’ attention right away, otherwise they won’t stick around long enough to read the rest of the copy.

The second component of a sales letter is the offer. Here, you must be explicit and offer the prospect what he or she wants now. There must be a strong and compelling “call to action”; something to entice the prospect into taking action when they have completed reading the letter.

The final component of a sales letter is the PS. After the headline, this is the second most read portion of a sales letter. Treat this component as an extra incentive to motivate your prospects into taking advantage of the offer you presented in the main body of the text. You want them to take action right away.

When you are writing a sales letter, take each particular step in order. Don’t sit down and just write a sales letter completely through in one go. Instead, concentrate on one step at a time. Start with the offer, then the PS and finally the headline. In fact, write several different headlines and test which one works best. By following these copywriting procedures, and practising and honing your work, you will set yourself up for great success.

If you do not have a great deal of experience with copywriting, you might want to check out our video-based training course Copywriting 101. You can find out all about it here: