You may have heard a lot about blogging recently, but what is all the hype about?
Well, what you are reading now is a blog. It’s basically an online journal where you can write about practically anything – although it’s a good idea to keep to a certain theme or topic (known online as a “niche”). This blog is related to online training and the subjects we cover in our courses; that’s our niche, but you can put down, ideas, opinions and practically anything that you to share with the world and get people to read. Blogs come in different styles, formats, and settings depending on the preference of the user. Many blogging sites offer built in features such as hyperlinks, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs. You can even have your own YouTube channel with a video blog or “vlog”.
Alternatively, you can record audio podcasts as MP3 files and post them online. This is called audio blogging.
To get the best from your blog it should contain the following features:
- A title – this allows you to label your post and differentiate it from other posts. The title also forms part of the blog’s URL, so it’s a good idea to choose a few keywords to go into the title.
- The body – this is the content of your post and should be broken up into short paragraphs to make it easier to read.
- Trackback – so that other sites can be linked back to your blog
- A permanent link – so that every article you write has a unique URL
- A comments section – this is to allow readers to post comments on your blog.
Unlike, other websites which are made up of numerous individual pages, you only need a couple of templates (aka themes) to effectively run a blog. This makes it easier to create new pages, because templates will already have places for the title, body, category, etc.
If you’re new to blogging this can be especially useful as you can start blogging right away. Most blogging platforms or sites usually have a range of themes or templates to choose from, so you can easily find one that suits the subject of your blog, and makes it eye-catching.
It’s easy to start a blog. You can either host your blog on your own hosting and domain (like we do) or you can host it on a site like WordPress.com or Blogger.com. If you choose to host your blog on a site, you automatically become a part of that particular blogging community. You can browse through other bloggers’ pages, and link them back to you own blog. You can also make comments on other members’ blogs, and they can do likewise on yours.
Blogging isn’t just for personal use, either. There are a lot of blogs that follow a theme like: Sports, politics, philosophy, social commentary, etc. These blogs go into a lot of detail about their specific themes. This way, a blog becomes a medium where people can share their knowledge and opinions about a specific theme or topic.
Some bloggers even use their blogs as a way to advertise. For example, some authors advertise their books on their blogs. While other bloggers use their blogs to shed light to current issues, events, news and catastrophes. Politicians and other people in the public eye use their blogs to communicate directly with followers, constituents and fans, bypassing mainstream media.
Blogs also play an important part in education. Professors use blogging to document the lessons that they have discussed and taught. This way, students who have missed classes can easily catch up with their assignments.
A lot of entrepreneurs promote their businesses on their blogs. With millions and millions of people logging onto the internet everyday, blogging has become a lucrative move. Some bloggers run review blogs as an online businesses and promote other people’s merchandise online, taking a commission from each sale gained via the site. Others profit through advertisement – with GoogleAds being the most popular type of advertising.
The most popular blog type by far, though, is the one that takes the form of a personal journal. This is the kind of blog usually used by first time bloggers. These are individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions and so on. They find that blogging offers them a medium in which to express themselves.
Blogs vary in topics, themes, and set-ups They can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of different blogs using these directories. This way it’s possible to get an idea of what these blogging communities are like.
Blogging is popular all over the world. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever they want, and the best thing about blogging, is that most blogging sites are free.
There are numerous blogging websites to choose from on the ‘net. This gives you the option of joining a blogging community that appeals to your interests.
Just search any blogging directory and you’ll get a listing of the blogging sites that are available on any particular topic. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy. Give it a try!
If you want to take your blogging to the next level, check out or video-based training course: Advanced Blogging Techniques: https://training4yourbusiness.com/product/advanced-blogging-techniques/