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Using Social Media to Promote Your Business

It goes without saying that when you’re in business, you want to make money. Most businesses achieve this by selling a particular product or service. However, to sell that product or service you need to alert the general public. A customer cannot buy your product or a service if they do not know it exists. This is why, as a business owner, you need to advertise your business.

When many business owners hear the word “advertising” they get a nasty feeling in the pit of their stomachs. Often this is due poor experiences in the past where a great deal of money has been spent with very little (if anything) to show for it.

As a business owner you want to make money, not throw it down the drain, right? Unfortunately, if you believe that all forms of advertising cost money, you are sadly mistaken. Believe it or not there are ways to promote your business and the products or services that you sell without having to spend any money at all.

One of the ways that you can promote your online business, without having to spend any money (although it does take time), is by using something that is readily available online. That thing is social media. A large number of internet users, in fact millions of them, belong to at least one social networking website.

We’re talking about social media sites like Facebook, Twitter, Instagram and Linked-In as well as forum sites like Mumsnet and local business forums.

When it comes to social media, many people think of online friendships or online relationships. But did you know that social networking is also used for businesses? In fact, that was originally how it all got started. If you are a small business owner, especially one that operates an online business, there are ways you can use social networking sites to your advantage.

One is by offering advice and solutions to problems. People are often posting stuff on social media moaning about how they can’t find this, or can’t do that. If you can provide a solution (or point people in the right direction) they will listen. Obviously, you want the solution to be something your business does or sells, but you have to be subtle. If everything you post on social media is a blatant sales pitch you’ll find your posts either get ignored or get taken down by moderators.

The key is to give lots of information away for free on social media so that readers begin to regard you as an expert. When you combine this with links to your website, you make it easy for readers to find your business. Curiosity and a desire to learn more will do the rest.

By joining a social media site, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. Who knows, but that interest generated could turn into sales; thus making your social networking experience more than worth it.

The only problem is…

Most people do social media marketing the wrong way. To get ahead of the curve, check out our video-based Social Media Master Class. Here’s the link: